Over 50 apps were initially available, with this number rising to around 2.8 million in 2020. The Google Play Store, originally called Android Market, was released on October 22, 2008, alongside the T-Mobile G1. A variety of Apple devices currently offer store use, including the iPhone, iPad, Mac, Apple TV, and Apple Watch. Since then, the popularity of the App Store has risen immensely, counting around 1.82 million apps available in the store in 2020. It offered users the possibility to download over 500 native applications for free. On July 10, 2008, Apple's App Store was launched along with the release of the iPhone 3G.
Other alternatives for downloading apps include the Huawei App Gallery, Amazon App Store and Samsung Galaxy Store. The two largest distribution channels for mobile apps are the App Store (iOS) and Google Play (Android). Additionally, app store optimization encompasses activities that aim to increase the conversion of app impressions into downloads ( conversion rate optimization). Apps are more visible when they rank highly on a wide variety of search terms ( keyword optimization), maintain a high position in the top charts, or get featured on the store. App store optimization ( ASO) is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads.
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